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Developing Successful Products

Duration:2 Days
Cost:€716 + VAT
Ref:DSP

Increase your organisation's competitive advantage through refined product development innovation

Book now >

Cost €716.00 Duration 2 days Code DSP

Hear what people say

Who is it for

This course is for those involved in the product development process from idea generation to implementation; specifically marketing professionals, product managers and those responsible for generating new product ideas.

What is it about

By applying a framework to the development of a product, its potential for success is maximised. This course looks at the development of products from conception to launch, covering topics such as idea generation, market research, marketing and sales.

Course Overview

Adopt a proven product development framework - strategic steps in the development of new products
Product life process - overview of each stage of the cycle
Insight - idea generation; maximisingidea sources; creative thinking and practical tools for generating ideas
Research - Making the most of your information sources; ensuring you reach the right people; testing the market effectively; avoiding common pitfalls; analysing the results
Conception and development - turning ideas into tangible designs; harnessing simple project management methodologies
Preparation - managing risk to meet timescales and budget; sales forecasting
Birth - launching strategies; identifying PR and marketing opportunities
The route to success; a checklist to give your products the greatest chance of profitability

What will I get out of it?

An effective strategy for the development of products
Skills to write and implement a product development plan
Creative thinking techniques
Knowledge to help maintain your organisation at the leading edge of product development, and improve the performance of your products every time