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Effective Internet Marketing

Duration:2 Days
Cost:€895 + VAT
Ref:MOW

Is your website 'sticky' enough? Does your viral marketing make your customers sick? Do you know your 'bots' from your 'spiders'?

Book now >

Cost €895.00 Duration 2 days Code MOW

Hear what people say

Who is it for

Anyone looking to improve their email marketing techniques, carry out permission based email campaigns, run successful online promotions and include web marketing as a part of the marketing mix.

What is it about

Demystify internet marketing. This course will open the door to the benefits and cost efficiencies that can be had from online marketing. It will teach how to optimise your search engine rankings through effective SEO (search engine optimisation), drive traffic to your site through online promotions, email campaigns and pay per click (PPC) advertising, the promotion techniques available for effective Internet marketing, and crucially, how to measure the results

Course Overview

Internet marketing fundamentals
Cost/Benefits; push-pull strategy; branding; building trust
Internet marketing plans
Strategic planning; situation analysis; customer analysis; market and product forces: pricing strategy; product distribution; promotion mix
Discussion forum marketing.
Mailing lists; usenet newsgroups; web based forums; promotion techniques; targeting discussion forums
Search engine & directory marketing. Differing search engines; search engine and directory liaisons; getting 'top' search result position; how 'not' to get penalised
Direct email marketing. To spam or not; opt-in direct e-mailing; promotion techniques; email push
One-to-one web marketing. Site personalisation; building web site community; online customer service and sales
Viral marketing. Viral internet marketing; viral marketing techniques; successful viral marketing strategies
Measuring e-marketing. Measuring hits, measuring user sensation; measuring user click-paths; measuring revenues; measuring tools