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Introduction to Successful Selling

  • Duration:2 Days
  • Cost:€940 + VAT
  • Ref:ISS

This introductory sales course will help you establish the vital foundations to be able to sell to anybody

Cost €940.00 Duration 2 days Code ISS

Who is it for

A foundation course for those new to sales or who have experience but no formal training in selling.

What is it about

A natural sales ability together with stacks of enthusiasm is useless unless channelled in the right direction. This course teaches new sales people tried and tested techniques providing solid sales strategies for different situations. It also delivers support and guidance for current salespeople who are looking for more structure and immediately useful tools and techniques.


Course Overview

Stage one - the course

  • Understand the range of skills a successful salesperson needs
  • Planning and objective setting to make the most of the limited time you have to sell
  • SWOT and PESTLE planning tools
  • Differentiating yourself and your proposal from the competition
  • Questioning techniques to uncover opportunities:
    • Open and closed questioning
    • Background and difficulty questions
    • Consequence and improvement questions
  • Creating flexibility in your prospect
  • Using features and benefits to demonstrate capability - apply this to you own product/service
  • Gaining commitment using the CSA model
  • Techniques to handle and overcome objections, practiced in a role-play
  • Selling face to face
    • Understand the importance of body language, pitch, pace and projection
    • The PROEP method for structuring your proposal
  • The fundamentals of negotiation
    • plan
    • negotiate
    • consolidate
  • Build a personal action plan to put skills into practice at work

Stage two - MP3 Learning bites

  • Successful Selling Skills
  • Successful Negotiation Skills
  • Building Relationships

Stage three - e-learning
After attending the course a modular e-learning programme will be delivered to your inbox. These interactive, bite-sized follow-ups can be completed in your own time, cementing the learning from the course with further practical exercises designed to help you practice your essential new sales skills.


What will I get out of it?

  • Full understanding of what excellence in sales looks like
  • Expert guidance to increase sales levels
  • Planning methods so that you approach every sales opportunity fully prepared
  • More appointments secured by telephone using a structured approach
  • The chance to practice your new skills and get feedback to develop them further
  • Perceptive questioning skills to uncover requirements
  • An improved close ratio by matching customers' needs to product benefits
  • Face to face selling techniques
  • Persuasion strategies to increase flexibility in prospects
  • A blended learning experience that allows your learning to continue at work

Accredited by

ACCA - counts towards CPD points

Forms part of

Diploma in sales and business development, endorsed by the ISMM

Bolt-on MP3 training

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Save 10% when you book a second person on the same course date.

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