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Marketing for the PA and administration personnel

  • Duration:1 day
  • Cost:€524 + VAT
  • Ref:MPA

The fundamentals of marketing

Cost €524.00 Duration 1 day Code MPA

Who is it for

Secretaries, PAs or administration staff who work in marketing teams or regularly interact with that department

What is it about

This course helps you get to grips with marketing terminology and theory. The course sets out how your role and the marketing department fit into the wider organisation. Delegates will get good grounding in marketing theory and practice to increase their competence and confidence in dealing with colleagues, suppliers and clients.


Course Overview

  • What is marketing?
  • How marketing works with the rest of the organisation
  • Basic marketing theory
  • The marketing mix and using promotional tools
  • Simple marketing planning tools
  • Applying live examples
  • Key marketing roles
  • Working with agencies
  • Terminology and definitions a summary


  • What will I get out of it?

    • A good grasp of marketing terminology
    •  Skills to choose the correct marketing tools for your organisation
    •  A clearer understanding of marketing to benefit your organisation

    Accredited by

    ACCA - counts towards CPD points

    Forms part of

    Certificate in Professional PA and Secretarial Skills accredited by IQPS

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    Special offer

    Save 10% when you book a second person on the same course date.

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