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Stage 1 - The course

Understand persuasion

• The characteristics of a successful persuader
• The secrets of self-belief and courage
• Moving from a push to pull style of persuasion

Preparing to persuade

• Learn to build trust through seeing other people's perspectives
• The importance of non-verbal communication

Explore what others want

• Effective questioning techniques
• Realise the values and motivations of others
• Hone your listening skills and overcome barriers to active listening

Communication Style

• Choose from a range of communication styles dependant on the situation
• Learn to respond to rather than react

Overcome resistance

• Select one of the six levels of assertiveness, without compromising the values of others
• Use emotional intelligence to your advantage
• Negotiate for a genuine win-win situation

State your case persuasively

• Adopt strategies that work for you, and state your case assertively and convincingly, in both groups and one-on-one situations.

Stage two - MP3 learning bites
1) Effective communication: getting your message across
2) How to be liked and respected
3) Building relationships

Stage three - e-learning
After you have attended the course, a modular e-learning programme will be delivered to your inbox.  These interactive, bite-sized follow-ups (completed at a time to suit you) will cement the learning from the course and remind you of useful techniques for your next 'real-world' presentation.