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Search Engine Optimisation

Duration:1 Day
Cost:€499 + VAT
Ref:G2

Help your customers find you online

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Cost €499.00 Duration 1 day Code G2

Course rating:

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What's this?

Hear what people say

Who is it for

Anyone who manages a website who wishes to increase its exposure, including marketers, web developers, agency staff and SME owners.

What is it about

The internet has revolutionised the way we do business, and your organisation's website plays a vital role in reaching a vast number of potential customers. Search Engine Optimisation (SEO) is the practice of adapting the architecture and content of your website so that it is easily found and used by Search Engines and their users (your potential customers). This one-day course will provide you with the proper techniques to demystify SEO cut through the technical and ethical complexity, and help you optimise your website for maximum exposure.

Course Overview

What is Search Engine Optimisation and how will it affect my organisation?
How you're ranked what do data do Search Engines gather and how, and how do they use it?
How to submit and register your site with Search Engines
Wearing the White Hat making sure your SEO is legitimate
Learn what users search for, and how to integrate keywords into your site
Ensuring you have relevant data noise:signal ratios, search engine patterns, internal and external links
Using blogs and social media to increase exposure
Optimising your layout and landing pages
Using links to your advantage optimising inbound and outbound links
How to use localisation to get better results

What will I get out of it?

An overall understanding of SEO and how it applies to you
Effective processes and techniques that will allow your website to climb search rankings and be seen by more users
More visitors to your site
Reduced need for costly outsourcing of your web optimisation
Confidence in dealing with SEO practitioners and sales people