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Strategic Marketing Planning

Duration:2 Days
Cost:€823 + VAT
Ref:PMP

Maximise return on investment with this marketing planning course

Book now >

Cost €823.00 Duration 2 days Code PMP

Hear what people say

Who is it for

This course is for all those involved in the development of marketing plans. It will suit those managing smaller businesses needing to review their marketing strategy or marketing managers from larger organisations

What is it about

The course is about strategic planning to get the most from your marketing budget. As well as covering gap analysis, targeting and segmentation, it also looks at new ideas and best practice. You will learn how to grow and defend your market position whilst maximising on profitability.

Course Overview

Marketing orientation: What determines a marketing-led company?
The elements of the marketing mix: The classic four Ps of Marketing explained and used practically
Adapt a plan to brand/market needs: How to use the planning process for different brands at different stages of maturity
Marketing audit: The rules and guidelines for conducting a marketing audit
The tools of strategic marketing planning: An investigation into the planning tools available. Plc, portfolio planning, SWOT analysis
Segmentation, targeting and positioning: Identify the company's key target segments and access those segments
Competitive advantage analysis: Discover the roots of competitive advantage and how to determine the competitive advantage
Marketing research: The role of market research. A review of the techniques available and when to use the most appropriate technique
Setting goals and objectives: Use the analysis and planning to set clear and achievable goals for the business. The objectives cascade from corporate to marketing objectives
Marketing communications strategy: The communication process how it works
Measurement and evaluation: Measure the plan and learning from what's gone right and what's not